Unlock Global Flavors and High-Conversion Business Matching in the Heart of Japan.
Every year
Date: November 11-13, 2026
Location: Tokyo
Venue: Tokyo Big Sight
Visitor eligibility: Trade only
| DAY |
2026 JFEX WINTER |
| NOV. 10 |
Arrival at Haneda or Narita. Make your own way to the hotel |
|
NOV. 11 |
JFEX WINTER |
|
NOV. 12 |
JFEX WINTER |
|
NOV. 13 |
JFEX WINTER |
| NOV. 14 |
Make your own way to the airport Have a nice flight ! |
The following service are also available upon request.
Venue and Suggested Hotel
Direct sourcing opportunities with over 400 global and domestic suppliers across specialized food sectors.
Exclusive access to five focused shows covering processed food, wine & spirits, premium foods, fresh produce, and inbound tourist demands.
First-hand scouting of unreleased products and next-generation food trends entering the Asian market.
Efficient, high-conversion business negotiations through pre-arranged matching platforms.
Comprehensive market insights from industry-led seminars covering logistics, consumer behavior, and export regulations.
Food Importers and Wholesalers
The core platform connects you directly with international brands seeking entry into the Japanese market, allowing you to secure exclusive distribution rights before products hit the mainstream.
High-End Retailers and Department Stores
With the dedicated JFEX PREMIUM show, luxury buyers can discover artisan delicacies, high-quality dairy, and unique gift-tier confectioneries required to differentiate their retail shelves.
Restaurants and Foodservice Chains
Direct engagement with global suppliers provides chefs and purchasing managers access to rare ingredients, fine wines, and cost-effective processed foods that enhance menu appeal.
Hotel and Hospitality Groups
The dedicated JFEX INBOUND show highlights food products, sake, and local culinary experiences tailored specifically for the booming foreign tourism sector, essential for premium hospitality services.
Alcohol Distributors and Sommelier Networks
JFEX WINE & SPIRITS aggregates global varieties of wine, craft beer, whiskey, and traditional spirits in one venue, enabling efficient portfolio expansion and tasting evaluations.
E-Commerce Platform Operators
Online subscription and gift delivery services can find highly photogenic, story-rich, and premium global foods that perform exceptionally well on digital platforms and social media.
Corporate Gift and Event Planning Companies
The premium food and unique liquor sections offer an untapped source for high-end seasonal corporate gifts, novelty rewards, and tailored catering concepts that elevate corporate branding.
Fitness, Wellness, and Health Brands
The introduction of new food concepts under specialized categories showcases functional ingredients, plant-based alternatives, and high-protein options vital for developing health-conscious product lines.
Cosmetics and Beauty Product Manufacturers
Many high-end food ingredients, botanical extracts, and premium oils featured at the fair provide inspiration and direct sourcing routes for organic, food-grade cosmetic formulations and nutricosmetics.
Real Estate and Commercial Facility Developers
Developers planning new lifestyle hubs, department stores, or train station shopping complexes (Ekichika) can scout unique food vendors, pop-up concepts, and international food trends to maximize foot traffic.