Japan's leading Anime exhibition.
Every year
Date: Public: March 27-28, 2027
Location: Osaka
Venue: INTEX OSAKA
Exhibits: Animation and manga-related products and services, software, toys, publications, etc.
| DAY |
2027 AnimeJapan |
| MAR. 26 |
Arrival at Kanasai or Itami Make your own way to the hotel |
|
MAR. 27 |
AnimeJapan |
|
MAR. 28 |
AnimeJapan |
| MAR. 29 |
Make your own way to the airport Have a nice flight ! |
The following services are available upon request.
Venue and Recommended Hotel
Direct IP Licensing Opportunities: Connect directly with major production studios and rightsholders to secure official character partnerships, merchandise rights, and collaborative branding opportunities.
Global Fan Trends Analysis: Gain immediate, firsthand insights into what themes, visual styles, and narrative concepts are driving intense consumer engagement across demographics worldwide.
Cutting-Edge Technical Collaborations: Discover groundbreaking innovations in animation production, including generative AI tools, real-time 3D rendering engines, and interactive virtual environment setups.
Cross-Industry Networking: Engage with top-tier talent, creators, marketing executives, and foreign buyers in the dedicated business areas to foster unique co-production ventures.
Experiential Marketing Blueprints: Study how leading entertainment brands construct immersive experiential booths, utilize live-stage events, and orchestrate high-impact fan communities to drive long-term brand loyalty.
Toys, Merchandising, and Collectibles
Character goods drive a massive portion of the market's revenue. Toy manufacturers, action figure creators, and novelty producers must attend to identify up-and-coming intellectual properties (IPs) early, allowing them to acquire licensing rights before production costs skyrocket or competition intensifies.
Gaming and Interactive Entertainment
The synergy between anime and video games is stronger than ever. Game developers, mobile publishers, and esports organizers need to visit to scout source material for potential game adaptations, plan cross-promotional in-game events, and secure rights for collaborative character skins.
Advertising, Marketing, and PR Agencies
Anime functions as a highly effective global marketing vehicle. Agencies representing domestic and international clients should attend to analyze successful tie-in campaigns, discover influential virtual talents, and partner with animation studios to produce custom, story-driven commercial content.
Publishing, Media, and Entertainment Distribution
With the global demand for streaming content expanding, streaming platforms, television networks, and comic publishers must actively participate. The event serves as a critical marketplace for acquiring broadcasting rights, scouting raw webtoons or light novels for adaptation, and establishing multi-platform distribution deals.
Apparel and Fashion Retail
The streetwear and fast-fashion markets are increasingly relying on subculture collaborations to capture the Gen Z and Millennial demographics. Fashion designers, product managers, and retail executives can directly source licensing deals to launch official, high-demand graphic apparel and accessory lines.
Tourism, Regional Development, and Local Government
The Reason: "Anime Pilgrimage" (fans visiting real-world locations featured in animation) has become a powerful economic driver. Local government officials and tourism boards should look into how specific towns successfully partner with production committees to boost regional revitalization, design exclusive local merchandise, and attract an influx of international travelers.
Automotive and Mobility Solutions
The Reason: Beyond custom fan subcultures like "itasha" (character-decorated cars), automotive giants are leveraging anime for global branding, commercial storytelling, and futuristic conceptualization. Automakers can study how to integrate pop-culture designs into electric vehicle user interfaces, explore voice-actor navigation packages, or sponsor sports-centric anime to capture younger drivers.
Traditional Crafting and Cultural Heritage Manufacturing
The Reason: Traditional Japanese crafts (such as pottery, textiles, and lacquerware) face declining domestic demand but find massive revival through modern pop culture. Craft manufacturers can learn how leading studios collaborate to create high-end, traditional items themed around popular characters, opening lucrative premium export channels to overseas collectors.
Finance, Asset Management, and Venture Capital
The Reason: Anime production committees rely heavily on sophisticated financing models. Financial professionals can attend the business matching sessions to understand the risk-reward structures of content investment, analyze the valuation of digital intellectual properties, and discover early-stage media startups requiring growth capital.
Food and Beverage Manufacturing
The Reason: Collaborative cafes, themed packaged snacks, and character-branded drinks generate instant viral consumer traction. Food and beverage companies can use this expo to evaluate how supermarkets and convenience stores use anime campaigns to instantly clear shelf inventory, while directly sourcing the right IP partnerships to make mundane daily essentials stand out on a crowded retail shelf.